No Man’s Sky – Pre-Release Hype Not a ‘Great PR Strategy’ Sony Boss Says

During the Tokyo Game Show, Eurogamer interviewed Sony president Shuhei Yoshida about the release of No Man’s Sky and its possible impact on Sony. While shrugging off the game’s rocky start as not having much of an effect overall on Sony, Yoshida did indicate that the game was fun but that criticism of Hello Games and Sean Murray specifically is warranted. Without a public relations person assisting Murray, the situation was not a “great PR strategy”.