What World of Warcraft: Battle for Azeroth Needs to Succeed

World of Warcraft: Battle for Azeroth is struggling after stellar sales and glowing early reports about the story and the beauty of the expansion design. However, success for an expansion means more than the number of “day one” sales and more than the first two weeks of excitement over new content. Success is measured in the longevity of the expansion and in how players remain involved and interested over the long haul. So, what does BfA need to become a success? We have a few ideas.