Perception might be that trading card games are strictly for Magic-and-Yu-gi-oh-obsessed uber-geeks, but in recent years the audience for TCGs has seen a lot of growth. While hardcore TCG-ers remain the backbone of the TCG market, developers hope to increase the genre’s draw with a more accessible digital format. At the forefront of this movement is HEX Entertainment, whose upcoming TCG/MMO hybrid HEX, is poised to take TCGs to an entirely new place.