We’ve all seen the signs before: ‘limited time only’ the words say, usually with a McDonald’s McRib sandwich plastered on it. We dismiss the idea of a ‘limited time only’ experience. Holiday events come along like the seasons they represent and we don’t truly find it devastating if we missed out–it will all come back next year. However, what if a feature, a paid one, was truly here for a limited time only… should players be punished for the lack of participation?