Month: January 2015

These days, it doesn’t seem to take much at all to start another round of speculation that World of Warcraft is about to implement some form of free to play. I’ve felt for some time that this will eventually happen, at least on a regional basis, with China most likely. The inevitable counter-argument is that the venerable game brings in too much money via subscriptions to change. However, is this assumption as solid as those who make it would like to be?

I’m sure you have seen the commercials for Game of War, the hugely successful city-builder by developer Machine Zone. There’s Kate Upton, world-renowned supermodel, asking "Will you be my hero?" You might have seen another commercial that shows her asking "So tell, me, do you want to come and play?" after a relatively impressive battle of armies (without any other woman in sight, by the way.) That one aired during a football game.