Last April, SNK Playmore started to rebrand itself back into just SNK. This involved dropping the Playmore label from their games and bringing back their classic “The Future Is Now” tagline. That said, despite all this, they were still officially known as SNK Playmore Corporation.
That will change soon as SNK Playmore has announced that they will finally be officially changing their corporate name back to SNK Corporation on December 1, 2016.
SNK PLAYMORE CORPORATION is proud to announce the change of its name to “SNK CORPORATION” from December 1st, 2016. https://t.co/CpzcAUdecH pic.twitter.com/EmGlW6tMGp
— G-Mantle (ゲーマント) (@SNKPofficial) November 1, 2016
This change is just the latest in a long series of steps that the company has been undertaking as of late, in an effort to win back its core audience by evoking the original SNK’s golden era in the ’90s. Prior to this, and their rebranding last year, the company already started to focus on their core gaming audience, bowing out of the pachinko business.
Source: SNK
